16
Nov
2020

The market for paper packaging: tear-proof and resistant even in times of crisis

16 November 2020

Moderate downturn, fast recovery. Supported by several megatrends, the market for paper packaging is defying the crisis. Even though technology and market are compa-ratively mature, opportunities for sustainable growth exist for old and new players.

The market for paper packaging continues to be comparatively unaffected by the current pandemic: the slump in 2020 remains moderate with a lower single-digit range. While the corona waves are literally washing away other industries, the decline in demand for paper packaging is limited. Even further restrictions for the economy due to subsequent pandemic waves will not change much about that.

The demand for paper packaging is driven by several megatrends. The most important one is sustainability.

On the one hand, the trend for recycling is significant. The demand for sustainable packaging is higher than ever. On the other hand, technological progress and changing end-user requirements allow for ever-greater substitution potentials for sustainable solutions. Hence, paper replaces plastic wherever possible. In the e-commerce business, paper packaging has almost completely replaced its plastic rivals.
E-commerce is the second megatrend that is protecting the market from the crisis. Both, sellers and consumers are increasingly switching to online mail order due to lockdowns and contact restrictions. The pandemic has changed the behavior of many market participants. For many of them, the mail-order business is not just a temporary solution, but will continue to be their first choice of doing business resp. buying / shopping. This is why paper packaging e.g. corrugated cardboard boxes are facing particularly high demands.

However, external trends are not the only factors that are changing the market. Currently, there are various developments and changes within the otherwise standardized market. For example, consumers of corrugated board packaging are demanding ever-lighter packaging with the same stability. Lightweight packaging have an effect on the entire value chain: Even in the production of recycled containerboard, lightweight papers are increasingly popular.
In addition, exports are playing an increasingly important role in various stages of the value chain, as more and more countries are dependent on imports due to a lack of raw materials. For example, China has quickly increased its imports of recycled containerboard more than tenfold after the introduction of new regulations.
Therefore, experienced packaging companies as well as potential new players need reliable information with technical expertise. Which products are particularly attractive? How can players assert themselves in the standardized market and stand out from competition? What are the trends that enable sustainable growth and which cannot offer that? How will demand change within different regions or countries in the future?

Schlegel and Partner can provide clarity and expertise on these and other questions.

© Schlegel und Partner GmbH
Your contact person
Dr. Annika Trümpler
Executive Partner
Your contact person
Ursula Hosselmann
Director Engineering Markets


02
Nov
2020

SuP commentary on economic development


In view of the high level of uncertainty due to Covid-19 and other risks, Schlegel und Partner provides an assessment of the current economic situation in various countries and industries. Starting point is the report of the German Federal Statistical Office for the third quarter of 2020.

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26
Oct
2020
Rail vehicle industry

Chancen in der Schienenfahrzeugindustrie nutzen


Urbanisierung, Digitalisierung, Nachhaltigkeit, Mobilität – diese vier Megatrends verhelfen der Schienenfahrzeugindustrie zu nachhaltigem Wachstum. Zulieferer müssen gewährleisten, dass auch in Zukunft die Weichen richtig gestellt sind.

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06
Oct
2020
Space2Agriculture

Space2Agriculture – was haben Raumfahrt und Landwirtschaft gemeinsam?


Smart farming, Digitalisierung im Stall, autonome Erntemaschine sind einige Schlagworte, die derzeit die Landwirtschaft beschäftigen. Doch wie kann hierbei die Raumfahrt unterstützen?

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06
Oct
2020

Customer Experience beim bvik


Mit sechs Monaten Verspätung fand die bvik-Veranstaltung zum Thema „Customer Experience“ bei JUMO in Fulda statt. „Die Veranstaltung zeigte eindrucksvoll, dass nicht viele Features, sondern ein besseres Verständnis der Kundenbedürfnisse ein Produkt erfolgreich machen“, so Ursula Hosselmann, Leiterin der Abteilung Maschinenbau und Elektrotechnik bei Schlegel und Partner. Hosselmann war direkt vor Ort und erlebte gut aufgelegte Referenten mit anschaulichen Beispielen aus Film, Sensorik und Automation.
Der Bundesverband Industrie Kommunikation e.V. (bvik) ist eine unabhängige Organisation für Marketing-Verantwortliche der Industrie und Profis der B2B-Kommunikationsbranche.

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06
Oct
2020

Personalized food: optimized nutritional solution based on the biological information


Nowadays, consumers want to understand what they eat or drink exactly, in order to select or avoid specific ingredients. Responding to that, the range of alternative food ingredients is expanding in the market.
Food companies try to grab the opportunities, as consumer demands are likely to grow in the future.

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