20
Sep
2009

Packaging design and development are substantially influenced by global megatrends.

20 September 2009

Once upon a time, packaging solely served to protect goods from perishing. Today they play an integral part in marketing the good and are sometimes the only reason why a certain product is preferred over a competitive one.

Packaging is omnipresent in daily life although customers often do not perceive it. Yet, packaging no longer only serves the essential functions of conserving merchandise, but is also about sales, branding and marketing. This is why packaging is one of the most important issues once merchandise is marketable.

In the course of several analyses on packaging topics, Schlegel and Partners have identified specific needs related to raw materials, processing and packaging design. Three major groups make high demands on packaging – sometimes of a contradictory nature: consumers, brand owners and manufacturers. Consumers’ needs and wishes are influenced by on-going deep transformations of our society.

Demographic change and an aging population create demand for easy-to-use packaging, better readability of product information and the use of different colors which are more convenient to the older eye. Changing household sizes due to individualization as well as increased mobility and time pressure ask for different packaging sizes and characteristics. Customers prefer packaging that simplifies their lives like grab-and-go or freezer-to-microwave products. Different lifestyle trends influence customers’ requirements. An increasing number of consumers make a point for sustainable or green packaging. Green packaging has many facets like

– the use of recycled or recyclable material
– the use of material from renewable primary sources or oil-based biodegradable materials
– the reduction of packaging weight in general.

Brand owners’ main interests lie in attracting the consumer’s attention while conserving the quality of the product for as long as possible. Especially when it comes to food the extension of shelf life by improved barrier characteristics or active packaging are surely among the most important issues. Attraction of the consumer’s attention at the point of sale is crucial for increasing sales, raising brand awareness and recall and creating brand loyalty. Well designed packages setting apart the own product from competitors’ by color, haptics and special silhouettes are a major way to achieve this. Also brand owners consider environmental issues as very important. Not only that legal regulations and retailers’ demand obligate brand owners to take back packages and to care for their appropriate disposal which is a significant cost factor, more and more consumers tend to buy environmentally benign packed goods and are prepared to pay a price premium.

Last but not least there are packaging manufacturers and packers who work on fulfilling all these demands while trying to keep raw material costs low and reduce processing time.

Only innovative and special purpose materials can fulfill all these requirements and a lot more at one time. The complexity of packaging characteristics, design and development asks for a constant observation of the market for identifying new needs and trends.


22
Jun
2020
From problem solvers to worst in class

The unhappy ending of specialty films and how they could be redeemed.


Specialty films have been the problem solvers of the packaging world in the latest years. In the recent past, if you wanted your food to remain stocked and unaltered at the supermarket –and then home- shelves for months you would have found the perfect solution in such films. Their strength? They combine different barrier properties of different materials: why should you choose between many materials and discard precious properties when you can use them all?

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29
Mar
2019

Dr. Vysakh Prasad at the European Coatings Show and Conference 2019


The ECS discussed various innovative and relevant topics for the coatings industry.

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04
Oct
2018

Impact and adoption of sustainable adhesives and sealants solutions in emerging markets


Dr. Vysakh Prasad presented a realistic picture of the penetration of solvent-free adhesives in emerging Asia at FEICA conference in Riga.

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19
Jul
2018

"Bio-based Adhesives - Reclaiming Waste": SpecialChem publishes Schlegel und Partner's article


Thorsten Leupold, Director of the Chemicals and Technical Consumables department, describes the perception of biodegradability around the globe, manufacturing processes of bio-based polymers, their utilization in the adhesives market as well as trends for the foreseeable future.

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11
Jun
2018

Dr. Vysakh Prasad of Schlegel und Partner at India Day 2018 in Cologne


A business forum to get an up-to-date overview of economic, political and social issues associated with doing business in India. Speakers discussed their success stories in the Indian market and shared firsthand practical experiences. The cultural iceberg associated with doing business and decision-making in India was also discussed from different perspectives. Finally, discussion and speculation about the results of the next Lok Sabha election were part of the agenda.  

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