How to survive the digital revolution in the automotive industry: An industry in the process of reshuffling
When it comes to autonomous driving the traditional auto industry is in turmoil. Cards are being reshuffled. Traditional automotive OEMs and their suppliers need to develop or acquire new core capabilities, rethink their traditional business models and diversify their product portfolio to survive against a whole new generation of non-automotive companies working relentlessly on bringing the first real driverless car on the road. Many have already developed prototypes of autonomous vehicles. However, there are still many open questions as to who will make the race and when the first fully autonomous car will be sold to customers with all uncertainties regarding the most viable technology and safety as well as liability issues solved.