Market analysis in China - Successful market research in a challenging environment
16 Dec 2014
Due to its market size and market growth, China is an attractive sales region for globally operating industrial enterprises. But market conditions differ considerably from those in other target markets. Thus, a detailed prior exploration is an important precondition for successful market cultivation. Schlegel und Partner has been conducting customer-specific analyses in this confusingly large and often officially regulated country for many years and can offer authoritative insights for crucial strategic decisions.
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Voice of Customer – Do you speak “customerese”? - Part II Customer Satisfaction
15 Dec 2014
The measurement of customer expectations and customer satisfaction is an essential prerequisite for targeted quality management. In our periodically published series, “Voice of Customer”, we will provide an overview of the most important methodological aspects.Part II: Customer Satisfaction
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SuP donates over 8,000 euros to "Médecins Sans Frontières / Doctors without Borders" - Social responsibility for healthy growth
15 Dec 2014
Being a "Schlegel" also means taking social and economic responsibility for global development.
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