Schlegel and Partners supports the work of Médecins sans Frontières in Somalia
In view of the devastating drought and famine which Somalia is facing, Schlegel and Partners decided to support the ongoing operation of Médecins sans Frontières in the country. The company donated EUR 2,000 and doubled the associates’ donation so that finally EUR 4,500 were transferred to Médecins sans Frontières.
Taking a Stake in the BRIC’s Success - Schlegel und Partner in planung & analyse international 2/2011
Taking a Stake in the BRIC’s SuccessHow to Conduct B2B Market Research in the BRIC CountriesAs the BRIC countries are becoming part of the world’s largest economies, an in-depth understanding of their market dynamics, technological standards and cultural, political and religious parameters is crucial. This can be obtained through professional B2B market research know-how. As business relationships in all BRIC countries differ significantly from those in the US and Europe, research methodologies need to be adapted to new standards. This is essential for obtaining valuable and valid data. Also for the successors of the BRIC group, a specially designed market research approach will be necessary catering to predominantly Islamic markets.
Developing the right products using B2B market research - Schlegel and Partners in "planung & analyse" 4 / 2011
Developing the right products using B2B market researchIn times of tough competition it is vitally important to ensure that product innovations and developments are aimed specifically at customer requirements in particular and market demand in general. Qualified B2B market research supports management in achieving these goals.
Schlegel and Partners in the renowned daily newspaper Frankfurter Allgemeine Zeitung (FAZ)
Precious plastic waste. Battle for old bottles by Bernd Freytag
Challenges for B2B companies in the Social Media
Running your own website is no longer enough. Companies must react to the growing success of interactive platforms in the world wide web. Schlegel and Partners has analyzed Social Media activities of leading B2B companies in Europe and North America. Social Media offer great opportunities not only to B2C companies selling mass products to thousands of clients, but also to B2B companies doing business in more specialized markets. In any case one must also be aware of the risks linked to communication on interactive platforms.