Silke Brand-Kirsch of Schlegel und Partner spoke at OUTLOOK 2015 conference in Athens18 November 2015
OUTLOOK 2015 is the World's Premier Nonwoven Personal Care and Hygiene Products Conference organised by edana - The Voice of Nonwovens. Players in the nonwovens personal care and hygiene products supply chain meet high level speakers find numerous networking opportunities.The conference took place in Athens, Greece, from September 23 to 25, 2015.
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Sustainability in B2B: turning from efficiency optimization towards environmental solutions
Topics around environment, sustainability and climate change gained enormous momentum in the past months. Before, market researchers would have received raised eyebrows and a weary smile on the topic in expert interviews – now, it became top priority. Sustainability is no longer a vehicle for efficiency optimization only, but is actively pursued for necessity to take action.
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Weniger Aussteller, schwindende Besucherzahlen… über den vermeintlich unausweichlichen Niedergang der IAA ist in den Medien bereits vielfach berichtet worden. Nicht zu Unrecht, wenn man bedenkt, dass Marken, die sich für über 40% der in Europa produzierten Fahrzeuge verantwortlich zeigen, nicht mit eigenen Ständen vertreten waren. Grund genug für uns, deshalb einige Aspekte etwas näher zu betrachten.