20 years of Schlegel and Partners

Schlegel and Partners was founded by four partners in 1992 as a management buyout of the central market re-search unit of Freudenberg. The founding idea of acting as a missing link between market research and consulting in the capacity of a global growth consultant still forms the basis of our strategic positioning today.

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Drive your customers before they drive you crazy

How detailed knowledge about the value-creating properties of your business increases your margin.

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Qualitative market research and the chemical industry – still an unsaturated compound

Hardly any other industry has changed our everyday lives as much as the chemical industry. One reason is that chemicals are used in almost every industry. Whether we talk about new raw materials or engineered solutions, chemicals play a vital role in improving the properties of consumer products and in modifying materials.

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In-depth knowledge of the energy market can significantly boost suppliers’ sales

World population growth and increasing industrialization in emerging economies are driving the global demand for energy at an unprecedented rate. In the coming years, power generation growth rates will typically lie above the industry average. Many companies will thus be well advised to develop an appropriate strategy, even if they have not hitherto been active in the energy market.

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Wind Energy: Almost every new plant is a prototype

Wind energy generation is rapidly emerging as a resource efficient, low carbon and cost-effective technology around the world. Global nameplate wind power capacity increased from 17 GW in the year 2000 to 159 GW in 2010. Today, existing wind power plants have the capacity to generate about 2.5% of the worldwide electricity consumption. However, not only the total capacity of wind energy plants increased in recent years, but also the size of the individual power units. In addition, the adopted technologies still advance with enormous pace, which is a real challenge to the manufacturers in the wind industry. Schlegel and Partners supports suppliers to this industry by gaining intelligence about today’s technological requirements and future technology trends.

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Market Research in MENA countries

Schlegel and Partners generates insights into markets in the MENA region

The potential economic attractiveness of countries in the MENA region is opposed to the poor availability of reliable market information. Especially companies active in B2B business are often faced with the fact that statistics required for a sound strategic decision do not exist or are rather unreliable.

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Old wine in new skins - what is special about the concept of the 48 Volt-vehicle electric system?

The expert conference of the VDI about “Electrics and Electronics in the Vehicle” in November 2011 left the participants at least with one big surprise: A representative of a vehicle manufacturer introduced the basic concept of a 48 volt-electric system in a passenger car. Preceding this presentation was an appeal of five vehicle manufacturers in July last year in Ludwigsburg, when automotive suppliers were requested to actively develop components for 48 volt-vehicle electric systems. Participants being familiar with the matter have seen a parallel to the discussion about a 42 volt-vehicle electric system at the end of the last decade, which went lost because of the high prices of the components.

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Schlegel and Partners: Organizational announcement

2012 comes with organizational changes for Schlegel and Partners

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Schlegel and Partners supports the work of Médecins sans Frontières in Somalia

In view of the devastating drought and famine which Somalia is facing, Schlegel and Partners decided to support the ongoing operation of Médecins sans Frontières in the country. The company donated EUR 2,000 and doubled the associates’ donation so that finally EUR 4,500 were transferred to Médecins sans Frontières.

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Taking a Stake in the BRIC’s Success - Schlegel und Partner in planung & analyse international 2/2011

Taking a Stake in the BRIC’s Success

How to Conduct B2B Market Research in the BRIC Countries

As the BRIC countries are becoming part of the world’s largest economies, an in-depth understanding of their market dynamics, technological standards and cultural, political and religious parameters is crucial. This can be obtained through professional B2B market research know-how. As business relationships in all BRIC countries differ significantly from those in the US and Europe, research methodologies need to be adapted to new standards. This is essential for obtaining valuable and valid data. Also for the successors of the BRIC group, a specially designed market research approach will be necessary catering to predominantly Islamic markets.

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Developing the right products using B2B market research - Schlegel and Partners in "planung & analyse" 4 / 2011

Developing the right products using B2B market research

In times of tough competition it is vitally important to ensure that product innovations and developments are aimed specifically at customer requirements in particular and market demand in general. Qualified B2B market research supports management in achieving these goals.

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Schlegel and Partners in the renowned daily newspaper Frankfurter Allgemeine Zeitung (FAZ)

Precious plastic waste. Battle for old bottles by Bernd Freytag

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Challenges for B2B companies in the Social Media

Running your own website is no longer enough. Companies must react to the growing success of interactive platforms in the world wide web. Schlegel and Partners has analyzed Social Media activities of leading B2B companies in Europe and North America. Social Media offer great opportunities not only to B2C companies selling mass products to thousands of clients, but also to B2B companies doing business in more specialized markets. In any case one must also be aware of the risks linked to communication on interactive platforms.

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The BRIC countries on their way to the top of the world

BRIC has become a popular abbreviation for the four large emerging economies Brazil, Russia, India, and China. In the next decades their economic growth will change the global economy substantially with important consequences not only for them but also for western advanced economies.

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Almost nothing in the car runs without electricity

Someone with a 1970 Mercedes 200D / 8 could run the engine even after the power supply was turned off. But the days of purely mechanically controlled pre-chamber injection pumps are long gone. Hybrid or electric vehicles are not the only ones dependent on the supply of electric energy. Several vehicles have more than 100 ECUs (electronic control units), which are all supplied with electricity.

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Nachhaltige Unternehmensstrategie mit CSR

Gerade in unberechenbaren Zeiten setzen viele Unternehmen auf Nachhaltigkeitskonzepte im weitesten Sinne und überlegen, wie sie ihre Produkte und vor allem Prozesse nachhaltiger gestalten können. Die Einführung eines Corporate Social Responsibility (CSR)-Leitbildes ist dabei für viele Unternehmen das Mittel der Wahl. Ein Leben des CSR-Leitbildes führt in vielen Fällen zu mehr Innovationskraft, einer höheren Mitarbeitermotivation und last but not least zur Aufdeckung von erheblichen Kosteneinsparpotenzialen. Zusätzlich kann oft ein Imagegewinn, sowohl in der Innen- als auch Außenwahrnehmung, verzeichnet werden.

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Reife Märkte, etablierte Anbieter, wenig Innovation: Warum Vliesstoffe trotzdem eine lukrative Zukunft haben.

In den letzten 20 Jahren ist der Gesamtmarkt für Vliesstoffe in Europa um ca. 9 % jährlich gewachsen. Dabei haben sich die Anteile der Zielmärkte, in die die Vliesstoffe geliefert werden, gleichmäßig weiter entwickelt. Wichtigster Abnehmermarkt ist nach wie vor die Hygieneindustrie, vor der Bauindustrie. Hinzu gekommen sind in den letzten Jahren die Wischtücher - Wipes an dritter Stelle. Auch konnten sich Vliesstoffe in der Luft-, Gas- und Flüssigkeitsindustrie behaupten. Alle anderen Abnehmerbranchen liegen prozentual weiterhin unter 5 % des Gesamtmarktes.

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The optimization of the combustion engine offers many opportunities for automotive suppliers

Everyone is talking about alternative drive concepts like hybrid cars or electric vehicles. Yet, by 2025, about 60% of the approx. 100 M light vehicles will still be driven by conventional combustion engines.

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Packaging design and development are substantially influenced by global megatrends.

Once upon a time, packaging solely served to protect goods from perishing. Today they play an integral part in marketing the good and are sometimes the only reason why a certain product is preferred over a competitive one.

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