22
Nov
2013

Megatrend demographics – Identifying key areas of action


Amongst current megatrends, demographic change with its unprecedented implications for work and corporate organization now takes first place. And for good reason: according to current projections, up to a quarter of the present workforce will no longer be available in 2032 at the latest. Not only large corporations, but also small and medium enterprises have now realized that new strategies are required in order to deal with increased competition for young skilled workers and the workforce required to secure the firm’s long term future.

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22
Nov
2013

E-Bike Studie von Schlegel und Partner in RadMarkt – Das Branchenmagazin: Mit Lifestyle weg vom Rentner-Image und hin zum neuen Mobilitätskonzept


Am 9. Oktober hielt das Weinheimer Marktforschungs- und Beratungsunternehmen Schlegel und Partner GmbH im Rahmen des 22. Aachener Kolloquiums (7.-9. Okt 2013) – laut Eigenangaben „einer der größten europäischen Kongresse im Bereich Fahrzeug- und Motorentechnik“ - einen interessanten Vortrag zum Thema „Elektrifizierte Zweiräder - vom Lifestyle-Objekt zum neuen Mobilitätskonzept“. Dieser Vortrag wurde im Rahmen der dritten Aachen Colloquium (5.-6. Nov 2013) in der chinesischen Metropole Beijing wiederholt einem größeren Publikum vorgestellt. Hier einige interessante Aussagen des Vortrags.

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22
Nov
2013

E-Bike Studie von Schlegel und Partner auf Velobiz.de: Altersstruktur der Pedelec-Käufer wandelt sich


Der E-Bike-Markt ist weiterhin in Bewegung: Neue Marken und Anbieter drängen auf den Markt, aber auch auf der Seite der Pedelec-Käufer ist ein deutlicher Wandel in den vergangenen Jahren zu beobachten.

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15
Nov
2013

Schlegel and Partners at the EDANA Outlook 2013 in Portugal


Low income consumers, a huge potential for manufacturers along the personal care value chain if suitable approaches are applied

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29
Oct
2013

Schlegel und Partner in METissue: Konsumenten mit niedrigem Einkommen und die Nachfrage nach Vliesstoffen


Die Vliesstoff- und Tissueindustrie ist ständig in Bewegung und sehr dynamisch. Eine der zahlreichen Herausforderungen dieser Industrie sind Strategien der Produzenten für Consumer-Produkte, die das Ziel verfolgen, die Absatzmarkt auf Konsumenten mit niedrigem Einkommen auszudehnen. Besonders große, multinationale Unternehmen haben diesen großen Markt im Visier.

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29
Oct
2013

Schlegel and Partners at Aachener Kolloquium in China: Electrified Two-Wheelers - from a lifestyle solution to a new mobility concept


Whether Pedelec, S-Pedelec, E-Bike, E-Scooter or E-Motorcycle, everyone talks about Electrified Two-Wheelers as new means of transportation these days.

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11
Sep
2013

Customer satisfaction in plant construction


Measurement of customer satisfaction, which reflects the unique features and business structures of a company, is a prerequisite for successful and goal-oriented customer retention. A number of special features of the B2B sector, and especially plant construction, make it necessary to consider interdependencies of contact points and business phases in such analyses.

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11
Sep
2013

Renewable energies in crisis?


Industrialization of emerging economies, continuing population growth and increasing environmental awareness are mega-trends that should sustainably increase the use of renewable energy sources in electricity generation. However, the growth of alternative technologies is stalling, and many companies are questioning whether it is still worth their while to maintain a focus on these markets.

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11
Sep
2013

The future of alternative fuels


Developers in the automotive industry are investing considerable effort in the reduction of fuel consumption and CO2 emissions. Additionally, many of them are also addressing the question of which fuels will be required in the future.

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11
Sep
2013

Rail – The new old growth market


There are few industries for which the term "old economy" is as fitting as it is for the rail and rail vehicle industry. But much as in Europe in the 19th century, the industry is playing a crucial role in the industrialization process in today's emerging markets.

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08
Sep
2013

Whatever happened to all the E-Mobility hype


The development of components for electrically driven or electrically assisted vehicles has become much more visible in recent years. Are we now caught up in the great leap forward which will culminate in annual production of one million electric vehicles in Germany by the year 2020?

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08
Sep
2013

The Crop Factor: Efficiency in Agriculture


The agricultural market is a growth market: Demand for agricultural machinery and agrochemicals is due to increase significantly within the next few years. Most important drivers are a growing world population and growth of income, which has an impact on nutritional habits. Yet agricultural production remains inefficient in many parts of the world.

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04
Aug
2013

The Social Media strategies of large B2B companies


Increasing user numbers are enhancing the role of Social Media not only for B2C but also for B2B companies when it comes to quickly reaching and addressing clients, employees, potential applicants, media representatives, and the general public. A few years ago it was still uncertain whether the hype about Facebook, YouTube, and other Social Media platforms would soon fade. However, now it is clear that surfing and communicating in Social Media is part of everyday life for millions of users.

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08
Apr
2013

Employer Branding: Successful implementation in B2B Firms


Employer branding is the new catchphrase in HR marketing. Given the current and the future situation on the labor market, this field of communication is worth every effort: Already today, the demographic development and the so-called “war of talents” lead to bottlenecks in the recruitment of qualified workforce. As a consequence it becomes increasingly important for companies to be perceived as a positive and attractive employer brand by current and potential employees.

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08
Apr
2013

New perspectives in Russia - Opportunities resulting from new WTO membership


Russia's accession to the World Trade Organization (WTO) will accelerate the modernization and differentiation of the country’s economy. German companies with insight into the Russian market could be major beneficiaries.

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14
Jan
2013

Schlegel und Partner in ChinaContact, das führende deutschsprachige Wirtschaftsmagazin über China


Der chinesische Dieselfahrzeugmarkt steht in den Startlöchern für Euro IV.

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22
Nov
2012

International market research for a development project in the area of elevator, conveyor, and storage technology


For successful clients and market-oriented development of new products or systems it makes sense to integrate market research already in the pre-development phase. Schlegel and Partners often plays an important role here, especially in international market research requiring prompt execution for technically demanding and complex products and systems, as the following case of one of our clients shows.

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22
Nov
2012

Africa on a continuous growth trajectory


Africa has become an increasingly attractive location for foreign investors not only from EU countries and the US, but also from BRIC countries like Brazil and China. Economic, social, and political stabilization provide improved opportunities to invest in Africa’s abundant natural resources and in land utilization and infrastructure projects. Schlegel and Partners can contribute to the success of going-to-market or investment decisions by gathering the required market information through desk research and qualitative interviews with experts and market participants.

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22
Nov
2012

Hot and highly pressurized – market research in the oil and gas industry


Although worldwide oil and gas production is still increasing, conventional oil production has already peaked, according to the International Energy Agency (IEA). Oil and gas production technologies are in a transition phase: fracking, oil-sand technologies, and deep-sea production are just a few buzzwords describing current paradigm shifts in fossil fuel recovery. However, technology challenges provide opportunities for oil production equipment manufacturers.

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22
Nov
2012

Truck technology is in transition


Many advances in heavy commercial vehicles may significantly improve fuel efficiency but require, on the one hand, some five to ten years before implementation. On the other hand, adaptation of road traffic regulations is required to get many of the new improvement technologies on the road.

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