04
Aug
2013

The Social Media strategies of large B2B companies


Increasing user numbers are enhancing the role of Social Media not only for B2C but also for B2B companies when it comes to quickly reaching and addressing clients, employees, potential applicants, media representatives, and the general public. A few years ago it was still uncertain whether the hype about Facebook, YouTube, and other Social Media platforms would soon fade. However, now it is clear that surfing and communicating in Social Media is part of everyday life for millions of users.

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08
Apr
2013

Employer Branding: Successful implementation in B2B Firms


Employer branding is the new catchphrase in HR marketing. Given the current and the future situation on the labor market, this field of communication is worth every effort: Already today, the demographic development and the so-called “war of talents” lead to bottlenecks in the recruitment of qualified workforce. As a consequence it becomes increasingly important for companies to be perceived as a positive and attractive employer brand by current and potential employees.

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08
Apr
2013

New perspectives in Russia - Opportunities resulting from new WTO membership


Russia's accession to the World Trade Organization (WTO) will accelerate the modernization and differentiation of the country’s economy. German companies with insight into the Russian market could be major beneficiaries.

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14
Jan
2013

Schlegel und Partner in ChinaContact, das führende deutschsprachige Wirtschaftsmagazin über China


Der chinesische Dieselfahrzeugmarkt steht in den Startlöchern für Euro IV.

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22
Nov
2012

International market research for a development project in the area of elevator, conveyor, and storage technology


For successful clients and market-oriented development of new products or systems it makes sense to integrate market research already in the pre-development phase. Schlegel and Partners often plays an important role here, especially in international market research requiring prompt execution for technically demanding and complex products and systems, as the following case of one of our clients shows.

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22
Nov
2012

Africa on a continuous growth trajectory


Africa has become an increasingly attractive location for foreign investors not only from EU countries and the US, but also from BRIC countries like Brazil and China. Economic, social, and political stabilization provide improved opportunities to invest in Africa’s abundant natural resources and in land utilization and infrastructure projects. Schlegel and Partners can contribute to the success of going-to-market or investment decisions by gathering the required market information through desk research and qualitative interviews with experts and market participants.

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22
Nov
2012

Hot and highly pressurized – market research in the oil and gas industry


Although worldwide oil and gas production is still increasing, conventional oil production has already peaked, according to the International Energy Agency (IEA). Oil and gas production technologies are in a transition phase: fracking, oil-sand technologies, and deep-sea production are just a few buzzwords describing current paradigm shifts in fossil fuel recovery. However, technology challenges provide opportunities for oil production equipment manufacturers.

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22
Nov
2012

Truck technology is in transition


Many advances in heavy commercial vehicles may significantly improve fuel efficiency but require, on the one hand, some five to ten years before implementation. On the other hand, adaptation of road traffic regulations is required to get many of the new improvement technologies on the road.

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16
Jul
2012

From aftermarket to original equipment! – The OES market for C-parts


The aftermarket business has long been recognized by major vehicle manufacturers as offering important sales potential and in particular a source of earnings.

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16
Jul
2012

20 years of Schlegel and Partners


Schlegel and Partners was founded by four partners in 1992 as a management buyout of the central market re-search unit of Freudenberg. The founding idea of acting as a missing link between market research and consulting in the capacity of a global growth consultant still forms the basis of our strategic positioning today.

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10
Jul
2012

Drive your customers before they drive you crazy


How detailed knowledge about the value-creating properties of your business increases your margin.

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01
Jul
2012

Qualitative market research and the chemical industry – still an unsaturated compound


Hardly any other industry has changed our everyday lives as much as the chemical industry. One reason is that chemicals are used in almost every industry. Whether we talk about new raw materials or engineered solutions, chemicals play a vital role in improving the properties of consumer products and in modifying materials.

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30
Jun
2012

In-depth knowledge of the energy market can significantly boost suppliers’ sales


World population growth and increasing industrialization in emerging economies are driving the global demand for energy at an unprecedented rate. In the coming years, power generation growth rates will typically lie above the industry average. Many companies will thus be well advised to develop an appropriate strategy, even if they have not hitherto been active in the energy market.

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02
Mar
2012

Wind Energy: Almost every new plant is a prototype


Wind energy generation is rapidly emerging as a resource efficient, low carbon and cost-effective technology around the world. Global nameplate wind power capacity increased from 17 GW in the year 2000 to 159 GW in 2010. Today, existing wind power plants have the capacity to generate about 2.5% of the worldwide electricity consumption. However, not only the total capacity of wind energy plants increased in recent years, but also the size of the individual power units. In addition, the adopted technologies still advance with enormous pace, which is a real challenge to the manufacturers in the wind industry. Schlegel and Partners supports suppliers to this industry by gaining intelligence about today’s technological requirements and future technology trends.

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02
Mar
2012
News

Market Research in MENA countries


Schlegel and Partners generates insights into markets in the MENA region

The potential economic attractiveness of countries in the MENA region is opposed to the poor availability of reliable market information. Especially companies active in B2B business are often faced with the fact that statistics required for a sound strategic decision do not exist or are rather unreliable.

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02
Mar
2012

Old wine in new skins - what is special about the concept of the 48 Volt-vehicle electric system?


The expert conference of the VDI about “Electrics and Electronics in the Vehicle” in November 2011 left the participants at least with one big surprise: A representative of a vehicle manufacturer introduced the basic concept of a 48 volt-electric system in a passenger car. Preceding this presentation was an appeal of five vehicle manufacturers in July last year in Ludwigsburg, when automotive suppliers were requested to actively develop components for 48 volt-vehicle electric systems. Participants being familiar with the matter have seen a parallel to the discussion about a 42 volt-vehicle electric system at the end of the last decade, which went lost because of the high prices of the components.

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06
Feb
2012

Schlegel and Partners: Organizational announcement


2012 comes with organizational changes for Schlegel and Partners

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10
Oct
2011

Schlegel and Partners supports the work of Médecins sans Frontières in Somalia


In view of the devastating drought and famine which Somalia is facing, Schlegel and Partners decided to support the ongoing operation of Médecins sans Frontières in the country. The company donated EUR 2,000 and doubled the associates’ donation so that finally EUR 4,500 were transferred to Médecins sans Frontières.

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12
Sep
2011

Taking a Stake in the BRIC’s Success - Schlegel und Partner in planung & analyse international 2/2011


Taking a Stake in the BRIC’s Success

How to Conduct B2B Market Research in the BRIC Countries

As the BRIC countries are becoming part of the world’s largest economies, an in-depth understanding of their market dynamics, technological standards and cultural, political and religious parameters is crucial. This can be obtained through professional B2B market research know-how. As business relationships in all BRIC countries differ significantly from those in the US and Europe, research methodologies need to be adapted to new standards. This is essential for obtaining valuable and valid data. Also for the successors of the BRIC group, a specially designed market research approach will be necessary catering to predominantly Islamic markets.

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17
Aug
2011

Developing the right products using B2B market research - Schlegel and Partners in "planung & analyse" 4 / 2011


Developing the right products using B2B market research

In times of tough competition it is vitally important to ensure that product innovations and developments are aimed specifically at customer requirements in particular and market demand in general. Qualified B2B market research supports management in achieving these goals.

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