Catch my online attention… if you can!
Think globally, act locally! Several studies by Schlegel und Partner have shown that for global B2B companies direct personal contact is still the most important channel of communication with customers, employees and applicants, with the media and the public. In this direct B2B communication, intercultural competence is gaining importance.
But what about the corporate online activities of globally present B2B companies? Is it worthwhile for B2B companies to run a corporate website and corporate social media activities in the United States in another way and with other content than in Germany, India or China? What role do different target groups play in this context?Details