Silke Brand-Kirsch of Schlegel und Partner spoke at Hygienix 2015 in St. Petersburg, Florida17 November 2015Hygienix is the premier event for Absorbent Hygiene & Personal Care Markets
The event was organised by inda - Association of the Nonwovens Fabrics Industry and took place from October 26 - 29, 2015.
How Sustainable Is Sustainability?
Critical review of a long term trend from a market penetration standpoint.
–Industry leaders seem to push the trend (company guidelines, biobased feedstock, cradle to cradle concepts, etc.)
–Macroeconomics and retailer opinions add different perspectives
–Many new concepts, but who is willing to pay?
–Main retarders and drivers of the trend
–Projection of the market penetration for absorbent products until 2025
Find out more about Hygienix 2015