Schlegel and Partners in METissue: low-income consumers and the demand for tissue and nonwovens29 November 2013The nonwovens and tissue industry is in constant transition and very dynamic. One of the many challenges the industry is faced with are strategies of consumer products manufacturers to extend their markets towards low-income consumers. Especially large, well known multinationals are targeting this large market.
The article was published in the journal METissue, issue Spring 2013.
The complete journal article can be downloaded in English and Arabian below.