Built on Solid Ground
The construction industry ranks among the most important growth markets around the world. This includes the building boom that has occurred in the Asia-Pacific region as well as increased investments in building renovations throughout industrialized countries. The greatest challenges for suppliers to the construction industry are a strong dependence on economic trends and high cost pressures.For over 20 years, we have been providing consultancy services to various companies in the construction industry concerning the development of marketing concepts, the evaluation of market sizes and market opportunities as well as individual market position assessments in relation to competitors and perception within the market.
Selection of project examples:
- Market volume analysis and substitution potential for nonwovens in the construction industry
- Identification of potential fields of application for a new type of insulation material in Europe, North America and Asia Pacific
- Development of market size and market shares of various sealing technologies throughout the next 10 years
- Requirements of a construction chemicals company’s product portfolio for boosting cross-selling