Dr. Helmut Weldle at Research & Results 2018 fair in Munich
Meeting experts and decision-makers from market research, marketing and sales to find out about new trends, methods and tools.
Product Brands in B2B
Beloved and defended within the company – rarely perceived as brands by customersJust like B2C marketing, B2B companies rely on the power of brands. After years of obscure marketing strategies and uncontrolled spreading of brands, many organizations are now actively working on their brand architectures. This in turn also raises the question of the significance of product brands in B2B markets. Schlegel und Partner conducted a number of studies and discovered that product brands are hardly as effective as their producers expect.