The Social Media strategies of large B2B companies

Increasing user numbers are enhancing the role of Social Media not only for B2C but also for B2B companies when it comes to quickly reaching and addressing clients, employees, potential applicants, media representatives, and the general public. A few years ago it was still uncertain whether the hype about Facebook, YouTube, and other Social Media platforms would soon fade. However, now it is clear that surfing and communicating in Social Media is part of everyday life for millions of users.