Employer Branding: Successful implementation in B2B Firms

Employer branding is the new catchphrase in HR marketing. Given the current and the future situation on the labor market, this field of communication is worth every effort: Already today, the demographic development and the so-called “war of talents” lead to bottlenecks in the recruitment of qualified workforce. As a consequence it becomes increasingly important for companies to be perceived as a positive and attractive employer brand by current and potential employees.