10
Dec
2013

Who, what, how much? Donation activities of German and American B2B companies


Corporate Social Responsibility is today no longer an unfamiliar term to B2B companies. However, as far as direction and successful implementation of social commitment are concerned, there is a lack of orientation in many places. We have asked German and American B2B companies how they handle their donation and funding activities.

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22
Nov
2013

Megatrend demographics – Identifying key areas of action


Amongst current megatrends, demographic change with its unprecedented implications for work and corporate organization now takes first place. And for good reason: according to current projections, up to a quarter of the present workforce will no longer be available in 2032 at the latest. Not only large corporations, but also small and medium enterprises have now realized that new strategies are required in order to deal with increased competition for young skilled workers and the workforce required to secure the firm’s long term future.

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04
Aug
2013

The Social Media strategies of large B2B companies


Increasing user numbers are enhancing the role of Social Media not only for B2C but also for B2B companies when it comes to quickly reaching and addressing clients, employees, potential applicants, media representatives, and the general public. A few years ago it was still uncertain whether the hype about Facebook, YouTube, and other Social Media platforms would soon fade. However, now it is clear that surfing and communicating in Social Media is part of everyday life for millions of users.

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08
Apr
2013

Employer Branding: Successful implementation in B2B Firms


Employer branding is the new catchphrase in HR marketing. Given the current and the future situation on the labor market, this field of communication is worth every effort: Already today, the demographic development and the so-called “war of talents” lead to bottlenecks in the recruitment of qualified workforce. As a consequence it becomes increasingly important for companies to be perceived as a positive and attractive employer brand by current and potential employees.

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