Spotlight on automotive interior applications: Use the global adhesives life cycle to gain a competitive edge

The global market for adhesives is expected to grow by 4% p.a. until 2020. At 6% p.a. the segment of adhesives developed especially for automotive interiors is growing at an above-average rate. However, this segment is experiencing a fast dynamic change – especially with regard to adhesive types, usage and its raw materials. Thus the question arises: How can an adhesive producer position itself to exploit this trend with the aim of gaining a competitive edge in the automotive interior business?