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Product Brands in B2B

29 May 2018
Beloved and defended within the company – rarely perceived as brands by customers

Just like B2C marketing, B2B companies rely on the power of brands. After years of obscure marketing strategies and uncontrolled spreading of brands, many organizations are now actively working on their brand architectures. This in turn also raises the question of the significance of product brands in B2B markets. Schlegel und Partner conducted a number of studies and discovered that product brands are hardly as effective as their producers expect.

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In treatment – Patient seeds: How a high-tech product is derived from a grain of seeds

23 May 2018
There have been attempts to improve agricultural efficiency ever since the history of human civilization. The struggle for increased agricultural production to ensure being fed has accompanied human activity since ancient times. Nowadays, the growing world population combined with changing nutritional habits is especially demanding improvement of agricultural methods. In recent years, seed treatment – not to be mistaken with genetic modification of seeds – has played an important role in meeting this demand which has accordingly opened new opportunities for raw material suppliers and plant manufacturers. Schlegel und Partner supports its clients in serving this market and providing a basis for market entry.

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Sebastian Lüttig at Electric and Hybrid Vehicle Conference and Battery Show 2018 in Hannover

17 May 2018
The latest manufacturing solutions along the H/EV supply chain including electrical powertrains and components are showcased at the exhibition.

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Schlegel’s staff give very positive reviews on kununu - many thanks to all

08 May 2018
Schlegel Mitarbeiter bewerten sehr positiv auf kununu – vielen Dank an alle

Bereits vor drei Jahren erhielt Schlegel und Partner die Auszeichnung TOP COMPANY und OPEN COMPANY von kununu und das Tolle ist: die Erfolgsstory geht weiter.
Auch im Branchenvergleich schneidet Schlegel und Partner GmbH deutlich besser ab.

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„Regulatory & Industrial Requirements for Food Grade Adhesives”, SpecialChem publishes Schlegel und Partner's article

04 May 2018
Find out how the demand for compliant and recycling-friendly adhesives is impacting the adhesive industry.

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