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Voice of Customer – do you speak “customerese”? (3)

11 May 2015
Part 3: Interpretation of customer satisfaction scores
The measurement of customer expectations and customer satisfaction is an essential prerequisite for targeted quality management. In our periodi-cally published series “Voice of Customer” we will provide an overview of the most important methodological aspects. Part 3 of the series deals with interpretation and utilization of results from customer satisfaction surveys.

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SOUTHEAST ASIA: The true extent of Chinese influence

11 May 2015
Southeast Asia is the next region in Asia to experience rapid economic growth after China and India. It offers excellent business opportunities for companies from all around the globe to extend their activities beyond their traditional targets in Asia. Business experience gained in China and Chinese language skills can help companies to get a head start in Southeast Asia as there are 28 million people of Chinese descent often in key economic positions.

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Catch my online attention… if you can!

11 May 2015
Think globally, act locally! Several studies by Schlegel und Partner have shown that for global B2B companies direct personal contact is still the most important channel of communication with customers, employees and applicants, with the media and the public. In this direct B2B communication, intercultural competence is gaining importance.
But what about the corporate online activities of globally present B2B companies? Is it worthwhile for B2B companies to run a corporate website and corporate social media activities in the United States in another way and with other content than in Germany, India or China? What role do different target groups play in this context?

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Man and machine – Automated driving: Legal and liability hurdles

11 May 2015
Engineers have cherished the dream of autonomous driving ever since the 1920s.
Almost 100 years have meanwhile passed and we are now discussing different possible ways of actually implementing this vision on the road. But what active contribution will a driver have to make when riding in an automated vehicle? And what legal hurdles and consequences will have to be overcome?

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Oily world- Causes of the recent oil price development and outlook

07 May 2015
The price of Brent (Europe) and WTI (USA) crude oil has almost halved since July 2014. What was initially perceived as a sign of a weaker world economy now turns out to be a massive change on the supply side.

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