With a population of 600 million people, Southeast Asia has become a key driver for growth in the Pacific region. Therefore it is no longer "China OR Southeast Asia", but "China AND Southeast Asia" for Western companies. Sales opportunities are arising from major infrastructure projects and a dynamically growing middle class with increasing consumer needs. Moreover, a number of countries, Indonesia in particular, are deliberately directing their trade policies towards reducing raw material exports and creating more industrial value at home. In turn, this opens up sales opportunities for industrial equipment suppliers.Each year, Schlegel und Partner conducts several projects in Southeast Asia and has already supported important industrial corporations in their local customer service.