The difficulties in the economic development of Brazil and Argentina must not hide the fact that South America is a strategically important target region for industrial enterprises. In terms of procurement, the region is a significant supplier of agricultural products and raw materials. Moreover, South America offers attractive opportunities as a sales market especially for energy and transportation infrastructure products. European companies tend to overlook emerging Pacific Rim countries like Colombia and Chile, while Asian competitors, especially from China, are already making strategic investments. Contacts in the region are open to B2B market research and are often willing to explain the peculiarities of their markets in extensive interviews. Knowledge of the national languages and a familiarity with region-specific communication patterns facilitates the acquisition of information. Schlegel und Partner has experience in South America from numerous projects and has supported industrial companies from Europe and the USA with their customer service in the region.