Accounting for 20% of the world's population, China has become one of the most important markets worldwide. After decades of rampant economic growth, the country now faces extensive changes in its economic structure. The government is pushing for more environmentally sustainable and high-quality production and encouraging consumption in order to be less dependent on export sales. For Western companies, this will intensify competition with Chinese rivals. On the other hand, it also offers great opportunities for high-tech suppliers who already have experience with industrial and ecological standards in their home markets.In addition to sound industry know-how, knowledge of the national language and solid intercultural competencies are key for successful B2B market research and a valuable support of projects in China. The Asia team at Schlegel und Partner possesses all of these competencies.