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Taking a Stake in the BRIC’s Success

How to Conduct B2B Market Research in the BRIC Countries

As the BRIC countries are becoming part of the world’s largest economies, an in-depth understanding of their market dynamics, technological standards and cultural, political and religious parameters is crucial. This can be obtained through professional B2B market research know-how. As business relationships in all BRIC countries differ significantly from those in the US and Europe, research methodologies need to be adapted to new standards. This is essential for obtaining valuable and valid data. Also for the successors of the BRIC group, a specially designed market research approach will be necessary catering to predominantly Islamic markets.

Kostbarer Plastikmüll. Kampf um alte Flaschen von Bernd Freytag

Der hohe Bedarf für Kunststoffe treibt den Preis für PET-Flaschen. Heimische Verwerter sorgen sich schon um den Nachschub.

BRIC ist eine geläufige Abkürzung für die vier großen Schwellenländer Brasilien, Russland, Indien und China geworden. Deren Wirtschaftswachstum wird in den kommenden Jahrzehnten die Weltwirtschaft nachhaltig verändern – auch mit Folgen für die westlichen Industriestaaten.

Everyone is talking about alternative drive concepts like hybrid cars or electric vehicles. Yet, by 2025, about 60% of the approx. 100 M light vehicles will still be driven by conventional combustion engines.