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Schlegel and Partners generates insights into markets in the MENA region

The potential economic attractiveness of countries in the MENA region is opposed to the poor availability of reliable market information. Especially companies active in the B2B business are often faced with the fact that statistics required for a sound strategic decision do not exist or are rather unreliable.

The year 2012 comes with organizational changes for Schlegel and Partners

Taking a Stake in the BRIC’s Success

How to Conduct B2B Market Research in the BRIC Countries

As the BRIC countries are becoming part of the world’s largest economies, an in-depth understanding of their market dynamics, technological standards and cultural, political and religious parameters is crucial. This can be obtained through professional B2B market research know-how. As business relationships in all BRIC countries differ significantly from those in the US and Europe, research methodologies need to be adapted to new standards. This is essential for obtaining valuable and valid data. Also for the successors of the BRIC group, a specially designed market research approach will be necessary catering to predominantly Islamic markets.

Running your own website is no longer enough. Companies must react to the growing success of interactive platforms in the world wide web. Schlegel and Partners has analyzed Social Media activities of leading B2B companies in Europe and North America. Social Media offer great opportunities not only to B2C companies selling mass products to thousands of clients, but also to B2B companies doing business in more specialized markets. In any case one must also be aware of the risks linked to communication on interactive platforms.