Schlegel and Partners in the renowned daily newspaper Frankfurter Allgemeine Zeitung (FAZ)

Wind energy generation is rapidly emerging as a resource efficient, low carbon and cost-effective technology around the world. Global nameplate wind power capacity increased from 17 GW in the year 2000 to 159 GW in 2010. Today, existing wind power plants have the capacity to generate about 2.5% of the worldwide electricity consumption. However, not only the total capacity of wind energy plants increased in recent years, but also the size of the individual power units. In addition, the adopted technologies still advance with enormous pace, which is a real challenge to the manufacturers in the wind industry. Schlegel and Partners supports suppliers to this industry by gaining intelligence about today’s technological requirements and future technology trends.

In view of the devastating drought and famine which Somalia is facing, Schlegel and Partners decided to support the ongoing operation of Médecins sans Frontières in the country. The company donated EUR 2,000 and doubled the associates’ donation so that finally EUR 4,500 were transferred to Médecins sans Frontières.

Developing the right products using B2B market research

In times of tough competition it is vitally important to ensure that product innovations and developments are aimed specifically at customer requirements in particular and market demand in general. Qualified B2B market research supports management in achieving these goals.

Running your own website is no longer enough. Companies must react to the growing success of interactive platforms in the world wide web. Schlegel and Partners has analyzed Social Media activities of leading B2B companies in Europe and North America. Social Media offer great opportunities not only to B2C companies selling mass products to thousands of clients, but also to B2B companies doing business in more specialized markets. In any case one must also be aware of the risks linked to communication on interactive platforms.